InfluencUR MarketingFrom micro-influencers to global brand ambassadors, influencer marketing has redefined how businesses build trust, tell stories, and convert followers into loyal customers. Evolving from a niche tactic, it is a cornerstone of digital strategy that is causing organizations to reallocate budgets, build in-house influencer teams, and think social-first content that delivers authentic engagement.Join fellow alumni in discovering how influencer marketing continues to disrupt traditional media and gain perspective on where strategies are headed in 2025 and beyond.Moderator:Dr. Joel Mier - Lecturer of Marketing, University of RichmondPanelists:Tony Polcari, '21 - InfluencerAmanda Russell, '07 - Author | Marketing Strategist | ProfessorWednesday, August 202 – 3 p.m. ETFlow of Online Session: (2 - 3 p.m. ET) - Welcome - Panel Discussion - CloseOptional Networking Session: (3 - 3:30 p.m. ET) - Stay after the panel discussion for an optional networking session - 3 breakout sessions (10 minutes each)
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